TOO GOOD TO GO
In line with our B Corp™ commitment, we have joined the fight against food waste and partnered with Too Good To Go, the anti-food waste company, to help our consumers understand better date labels on our products and in turn, help eliminate food waste.
From June 2021 onwards, you will see a switch from ‘Use by’ to ‘Best Before’ label on our multipack cardboard sleeves. The Best Before date is an indicator of quality rather than safety. This means that our yogurts will be safe to eat after the date shown, but their flavour and texture may not be as good quality. In addition, our packs will include a new pictogram with the mention ‘look, smell, taste’ to remind consumers to trust their senses instead of relying only on date labels.